Tag Archive | "Marketing"

Strategies for Marketing Real Estate

The real-estate market is constantly changing in their methods on how to look for that right house and property. In a National Association of Realtors (NAR) survey done in 2003, 71% of prospective homebuyers are looking for the dream houses and properties online which is huge increase from 41% in 2001. With the advent of technology, marketing strategies for real-estate properties are also constantly evolving.

To be successful in the real-estate industry, a concrete marketing plan is important. Some people would say that marketing is just like a glossy form of begging or being pushy. Marketing is a way of making prospective clients understand the benefits of having a particular service, in this case, property. Experts would say that the Law of Attraction should be followed when marketing. The Law of Attraction is all about attracting the positive energy, concentrating on what you want.

There are also some great ways marketing tips and strategies which would definitely help real estate agents and investors.

  • Maximize the internet. Currently, 87% of homebuyers would search the internet for information. Also a lot of people selling their houses and properties would maximize online advertising. The increasing number of people checking the internet for listings is not the only reason why online marketing works. It is also an inexpensive way of reaching target clients. Emails can be used when communicating with prospective buyers.
  • Virtual tours. Conducting virtual tours would help buyers see a glimpse of the house. An agent should be able to produce slide shows with audio description or text that would be able to help buyers visualize themselves in the property. Visibility is important, so include video clips of the homes and even the neighbourhood where they are located. Invite everyone to visit the agent’s website by linking the URL or website address in the email invitations you would be sending out. You could even include it in flyers, advertisements, business cards, postcards, etc.
  • Let prospective clients know more about you and your team. In your website, you could include an “about us” section where the team would be introduced. Be sure to include your success rate and experience in this part. Also include ways on how they can contact you. This way, you are making yourself and your team available for their needs.
  • Develop or improve your communication skills. An agent would always rely on his or her communication skills when helping potential buyers decide. It is important to let the buyer know how they would benefit from acquiring the property.
  • Research and survey. Just because a particular marketing strategy is already working for you, you are not going to check other changes in the market. The trends change, perform closing surveys to get in touch with clients’ needs and demands.
  • Give back to the community. Participate in community activities like civic-oriented and other volunteer activities. Aside from that fact that you get to help the community, you’re also making your name public.

There are different methods, a lot of tips which could be used to increase your real-estate success. However, you are the only person who will know what would and would not work for you and your team. It may be a trial and error process, but what is important is that, you get to be a better organization at the end of the day.

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Using Media Channels To Broker Real Estate

Things have been drastically changing with the way brokering real estate has been doing in the past years. No, it is not about the difficulty to find potential buying clients because of the low downturn of the economy. As much as it is disappointing to see the real estate business going down in the last years, it is good that the technological advancement of internet has been compensating. Why is this so? Because doing the property advertising is much easier now than the good old days when although things were pretty much familiar and simpler, take a lot of time and are relatively not applicable in these days and age.

During the old days, the real estate broker has agents who knew exactly how to cope in their daily routine of work. They knew who to call and they just need to meet clients over cups of coffee. They just put in little sponsoring over the league teams, buy spots on some high school or church bulletins. But with the advancement of the technology, how could one resist what the internet has to offer? Would it be simpler than the good old days? Would it be effective?

Let’s see.

If you keep yourself abreast with the technology updates, you will find that there are a lot of formats, creative challenges, and mass media that your business is facing with. You and your agent can find sorts of things that will actually serve as platforms to advertise your business and make it always on top of the game. Among them are video, brand displays, pay per clicks, search engine marketing/optimization, mobile, syndication prints, etc. Even social networking sites such as Facebook, Friendster, Myspace, Twitter, and others are there available for business owners to take advantage of.

Can you use them to your brokering real estate business? Absolutely!

In fact, the plethora of choices can be to your advantage since all of the mentioned formats all a great way to put the name of your business in the popular arena market. However, make sure that you are picking the appropriate method or media platform before you even engage into one. If your business marketing office has a competitive designer, he can make display advertisements. Or you can use search engine marketing as a perfect option if you got a great writer in your marketing team.

They can create a website and write articles which would be set up for the search engines to find and let internet visitors read. Quality, information, relevant articles are a great way to attract visitors to your website. Of course, you have to ensure your website has the right tools so that when these visitors are engaged, they will know where to find them when they want more information to locate and buy their perfect property in mind.

Other media platforms mentioned above are also great tools for advertising your business. You can even apply most of them especially if your team is resourceful. But always remember to keep the overall presentation a persuasive yet attractive and sophisticated one. Do not get yourself overwhelmed with those media channels and platform though. Keep it always simple so you don’t get lost somewhere. After all, brokering real estate business is never about the frills but keeping the business where it caters to the needs of home buyers and home sellers.

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