Tag Archive | "website"

Strategies for Marketing Real Estate

The real-estate market is constantly changing in their methods on how to look for that right house and property. In a National Association of Realtors (NAR) survey done in 2003, 71% of prospective homebuyers are looking for the dream houses and properties online which is huge increase from 41% in 2001. With the advent of technology, marketing strategies for real-estate properties are also constantly evolving.

To be successful in the real-estate industry, a concrete marketing plan is important. Some people would say that marketing is just like a glossy form of begging or being pushy. Marketing is a way of making prospective clients understand the benefits of having a particular service, in this case, property. Experts would say that the Law of Attraction should be followed when marketing. The Law of Attraction is all about attracting the positive energy, concentrating on what you want.

There are also some great ways marketing tips and strategies which would definitely help real estate agents and investors.

  • Maximize the internet. Currently, 87% of homebuyers would search the internet for information. Also a lot of people selling their houses and properties would maximize online advertising. The increasing number of people checking the internet for listings is not the only reason why online marketing works. It is also an inexpensive way of reaching target clients. Emails can be used when communicating with prospective buyers.
  • Virtual tours. Conducting virtual tours would help buyers see a glimpse of the house. An agent should be able to produce slide shows with audio description or text that would be able to help buyers visualize themselves in the property. Visibility is important, so include video clips of the homes and even the neighbourhood where they are located. Invite everyone to visit the agent’s website by linking the URL or website address in the email invitations you would be sending out. You could even include it in flyers, advertisements, business cards, postcards, etc.
  • Let prospective clients know more about you and your team. In your website, you could include an “about us” section where the team would be introduced. Be sure to include your success rate and experience in this part. Also include ways on how they can contact you. This way, you are making yourself and your team available for their needs.
  • Develop or improve your communication skills. An agent would always rely on his or her communication skills when helping potential buyers decide. It is important to let the buyer know how they would benefit from acquiring the property.
  • Research and survey. Just because a particular marketing strategy is already working for you, you are not going to check other changes in the market. The trends change, perform closing surveys to get in touch with clients’ needs and demands.
  • Give back to the community. Participate in community activities like civic-oriented and other volunteer activities. Aside from that fact that you get to help the community, you’re also making your name public.

There are different methods, a lot of tips which could be used to increase your real-estate success. However, you are the only person who will know what would and would not work for you and your team. It may be a trial and error process, but what is important is that, you get to be a better organization at the end of the day.

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Marketing Ideas for Real Estate Brokers

Brokering real estate is one of the most competitive business endeavors today and one that needs for people running it to possess the right skills in order to thrive in the market. It is not a secret that the market has been hard on the real estate brokers and agents, with the prices striking all time lows, so the really only way to keep that cash coming is to be able to sell more properties. The current economic downturn has caused more difficulty to the realtors.

Clients have become astute at tying into one realtor and paying them the standard commission that is rather high to them now that houses are now worth lesser than what they originally paid for. These property sellers would therefore prefer a lower commission charged or set a fixed price so they can continue with the sale. So, the impact for the realtor is added burden how to gain their trust, both from the buyers and sellers.

Use referrals

Perhaps the most traditional tools, but referral can still be considered the best marketing tool nowadays. Giving out your business cards to your satisfied clients will start the game. The sellers or buyers who have been satisfied with your services can pass on the business cards to their colleagues, and catch their attention especially if they are looking for an efficient way to do the property business. Running an ad to several local papers will also keep their eyes on your real estate office and will keep them reminded of the name.

Create a website

Nowadays, running a personalized website is the best way to advertise your products and services. Everyone is going online, so this is a good point to place your business. Do the things that successful online business owners do, like promoting the website, creating a mailing list, signing up list, etc. Make the website informative by putting good quality articles, which are by the way advisable to make your website attractive to the search engines and so pull many readers to your site where they can find the brokering real estate services you want to provide them. Don’t forget to mention that you want to help people make decision when it comes to buying or selling properties.

Provide honest and quality services

It is always effective to start a business that is honest and provides nothing but quality services. People remember these characteristics when they chanced to experience doing business with you. It gains their confidence and therefore would to keep coming back for more and more importantly to you, pass on a good word of mouth until your business becomes famous all over town.

Be knowledgeable

People ask questions and want information. If they are not satisfied with how you answer, you might lose them. So always make sure, you and your agents are armed with knowledge and experience in the field. Knowing the real core of the entire real estate business is a great way to keep your office running strong and lucrative.

Keep a good base of customers

Finding a list of home buyers is a great way to keep your business thriving. You can do this by placing ads in different places, such as online or putting ads on classifieds. You can even try cold calling and gather good contacts which you know will be helpful in the business.

There are many other marketing ideas which you can incorporate into your brokering real estate business, but the key is to be diligent in every little detail that you do. Confidence, experience, and great quality product and services must be remembered to keep the business lucrative and thriving.

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Brokering Real Estate Online

With the slowdown of the economy, and the many people failing to protect their mortgages, it is becoming hard for the realtors to keep staying alive and kicking in the game. But that is expected in brokering real estate business, isn’t it?

Now, if you are not ready for that, it is a problem that will continue to pull you down. So before you get any lower than where you are now, start acting and doing the right things to keep that business still thriving. Move and get all bases covered so you don’t get lost the real estate market.

Online marketing can help a lot if you do it right. As with any marketing strategy, getting online to market your business must be done diligently for the success of your business.

Be updated with new standards in the business.

Learning newer, fresher ways for your business is the objective of online marketing. If you have been blocking the technology to boost your business, you are missing out a good deal out of it. In case you don’t know, it is the internet where a lot of people meet to socialize and to do business.

Design a website and make it a useful one.

In fact, it is the best place for you to meet potential clients. If you can make a website, you are even making it more sophisticated. Design it with an intuitive layout and make it a useful website.

Once you have your website, you can start gathering leads online. Although there are bogus leads in the internet, be careful when you address them as there are real ones who fall in the category of people interested in real estate business.

The fundamental part of making an online marketing a success is doing your website clean. It should possess elements that will not deter the central business away into insignificant ones. The contents you put in your website must be leading to the real estate business and not anywhere else.

The information or articles you write must be easily available so that the visitors will get engaged and not find themselves struggling at what they are really looking for. Once they like what they are reading, it will be easier for them to click at your main website, which contains your brokering real estate business.

Routinely check your website.

Just as you would with the real estate current competition and trend, routinely check your website and work on any shortcomings you find there. If it doesn’t have, add a resource section where you can attract potential clients. Letting in search engines focus on your website is one way. Use keywords that the engines like. Remember to update your contents as regularly as you can, in this case, you can consider blogging as a key way. Clients may see how active or lackadaisical you are based on how frequent your website is moving, so keep this in mind.

Blend with the changing medium.

The internet is constantly taking on a new ground high up. Be sure to keep updated. In Addition to the business websites and blogs, there are social networking sites to take advantage of, where you can promote your brokering real estate business. You may find it ridiculous, particularly if you though social network sites are for younger people, but it is in fact one of the best ways to promote and keep business thriving by attracting many people online and get potential clients out of them.

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